How to differentiate your gym from the competition
The fitness sector in Spain is very much alive and is still competitive, a market in which the retention of members and their loyalty is very important, and there are many ways to face this challenge.
In our market study on the fitness sector in Spain in 2018 we have analyzed what differentiates a gym from the competition, and the key lies in these value propositions. Original and different ideas that help your gym to offer something that others do not have, following the trends in fitness and listening to what members need.
9 value propositions for a gym
1. Personal training outside of quota
Personal training outside the quota is the option that Spanish clubs choose the most when it comes to differentiating themselves. It is a direct way and closely related to the operation of the club that improves the loyalty of the members and gives them an extra that helps them feel part of the center while improving their results.
2. Develop a new digital proposal
Undoubtedly, the commitment to digital fitness is already a reality and updating is essential. Both at the level of gym machines and connectivity or marketing, gyms in Spain are aware that members care about digital.
3. Incorporate services (aesthetics, space rental, physiotherapy ...)
In addition to providing income and benefits, having extra services in the gym brings prestige and is an option to grow as a club in other areas.
4. Implement the Gym Boutique concept
Without a doubt, the Gym Boutique concept is one of the value propositions that can most help a center. Specializing in a subject and finding the people who want to practice it is a great differentiator. A trend that grows every year.
5. Activities directed outside of quota
Many sports centers and gyms offer a series of directed activities at a separate cost, outside of their normal fees and that have some differentiating element that makes them more attractive to the member.
